---
title: "Case Study: Del Toro"
date: 2023-10-25T19:27:00-05:00
author: Maddy Austin
canonical_url: "https://dev.breakout.studio/work/del-toro"
section: Case Studies
---
# Case Study: Del Toro

 [Consumer Goods](https://dev.breakout.studio/work?industry=consumer-goods&view=grid#projects) 

Del Toro is an established heritage brand of luxury, Italian-crafted footwear with a reputation for providing an exceptional customer experience. We partnered with them to refresh their brand, re-defining their space in the market.

 

 

- Writing
- Brand Strategy
- Visual Identity
 
 

 

  ![Group 4006](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%27892%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 Del Toro wanted to build upon the foundation of their old world heritage style and revitalize their image with a brand identity that conveys both a history of elegance and a modern, irreverent personality.

We worked to redefine the visual language of Del Toro’s new branding, highlighting a polished color palette, developing a new custom type logo, and exploring textures and typography that depict the right balance between classic elegance and a self-aware humor that speaks to their young, high-end target market. We’ve helped them define a fresh presence that builds on existing brand awareness to communicate a devotion to comfort, luxury, and quality.

 

 ![Paper Shadow Mockup R52 1](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271781%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

  ![Group 4007](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%27891%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

  ![Group 4008](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272390%27%20height%3D%271813%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Color palette](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E%20lazypreload) 

 

 

 

  ![Wax Seal Mockup R5 1](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272390%27%20height%3D%272322%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Rectangle 1281](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272390%27%20height%3D%272512%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

  ![231011 Del Toro Brand Guidelines](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271100%27%20height%3D%27850%27%20style%3D%27background%3Atransparent%27%2F%3E%20lazypreload) 

 

 

  ![Free Wrapping Tiisue Paper Mockup R52 2](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272390%27%20height%3D%271492%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 For people called to look good

 

 

  ![Del Toro mural 1](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272390%27%20height%3D%271530%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

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