---
title: "Case Study: Walton Street Capital"
date: 2023-09-19T17:55:00-05:00
author: Jenn Levreault
canonical_url: "https://dev.breakout.studio/work/case-study-walton-street-capital"
section: Case Studies
---
# Case Study: Walton Street Capital

 [Financial Services](https://dev.breakout.studio/work?industry=financial-services#projects) 

Walton Street Capital is a leading privately held real estate investment firm with portfolios across the US and Mexico. We helped their team create a visual identity and web presence that conveys their sophistication and highlights their growing international platform.

 

 

- Brand Strategy
- Writing
- Web Design
- Marketing Collateral
- Reports
 
 

 

  ![Wsc header](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%27880%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 The Walton Street team approached Breakout for help establishing an approachable, authentic brand identity, a new website, and refreshed collateral. The challenge for our writing and design team was to create a digital presence that highlights their growing international real estate portfolio, guides the user through the site seamlessly, and scales easily with the firm as they grow into new markets.

We crafted a professional color palette, a modern geometric icon style, guidelines for photography and messaging, and we built an intuitive web experience for their investors. The Walton Street team values collaboration and reliability, and we helped them tell their story with language and visual elements that match their firm personality.

[Visit the Walton Street site](https://waltonst.com/)

 

 ![Wsc avatar](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

 ##  Identity 

 

  ![Wsc logo](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%27891%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

  ![Wsc colors](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Walton color palette](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E%20lazypreload) 

 

 

 

  ![Wsc icons](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%27800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 ##  Website 

 

  ![Wsc desktop 1](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271200%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Wsc background](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

  ![Wsc mobile](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

  ![Wsc desktop 2](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271234%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 ##  Brand guidelines 

 

  ![Wsc guidelines](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

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