---
title: "Case Study: The Heartfelt Group"
date: 2023-09-02T10:45:00-05:00
author: Jenn Levreault
canonical_url: "https://dev.breakout.studio/work/case-study-the-heartfelt-group"
section: Case Studies
---
# Case Study: The Heartfelt Group

 [Healthcare](https://dev.breakout.studio/work?industry=healthcare#projects) 

Our partnership with the Heartfelt Group, a nurse staffing agency, began as they launched operations. We helped them build a brand to attract top nursing talent and grow seamlessly into their patient-centered vision.

 

 

- Brand Strategy
- Writing
- Visual Identity
- Web Design
 
 

 

  ![Heartfelt header](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%27891%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 The Heartfelt Group, a community-focused nurse staffing firm, reached out to us as they began operations with just two staff members. As owner-clinicians, the founders needed to create a brand identity that conveyed their expertise in nursing and medical staffing despite their new presence in the space.

We worked closely with them to create a website that could scale quickly and seamlessly as they grew their staff of RNs, CNAs, and aides. We helped them define a voice that’s supportive and inviting, designed a warm visual language to attract top nursing talent, and built a website with an integrated staff scheduling platform to onboard new employees and connect nurses to the facilities who need them.

 

 ![Heartfelt feature img](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

 ##  Identity 

 

  ![Heartfelt logo 2](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271116%27%20height%3D%27414%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

  ![Heartfelt colors](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Heartfeltgroup color palette](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E%20lazypreload) 

 

 

 

 ##  Website 

 

   

 

 

 

 Quality care for nurses, patients, and communities

 

 

  ![Heartfelt mobile 1](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27903%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Heartfelt mobile 2](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27903%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

  ![Heartfelt icons](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Heartfelt icon](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

  ![Heartfelt content block](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272403%27%20height%3D%271140%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

  ![Heartfelt copy 1](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Heartfelt copy 2](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

 ##  Collateral 

 

  ![Heartfelt one pager](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

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