---
title: "Case Study: Techcyte"
date: 2023-07-26T09:17:00-05:00
author: Jenn Levreault
canonical_url: "https://dev.breakout.studio/work/case-study-techcyte"
section: Case Studies
---
# Case Study: Techcyte

 [Technology](https://dev.breakout.studio/work?industry=technology#projects) 

We worked with Techcyte, a clinical pathology AI platform, to establish a brand identity that reflects their growing suite of products and their position as a leader in AI-assisted healthcare solutions.

 

 

- Brand Strategy
- Web Design
- Writing
- Visual Identity
 
 

 

   

 

 

 

 As we set out on our partnership, Techcyte was looking for an immersive website that reflects their level of innovation and also allows non-technical users to understand their comprehensive platform and product offerings.

Together, with a new visual language and voice, we updated their existing brand identity and crafted mission-driven messaging for a complete web refresh. We also updated their marketing collateral, including one-pagers and pitch decks, for a consistent user experience at every touchpoint.

Our work with Techcyte was also selected as a 2023 Graphic Design USA (GDUSA) Digital Design Showcase winner.

[Visit Techcyte](https://techcyte.com/)  
[2023 GDUSA Digital Design Showcase](https://gdusa.com/2023-digital-design-awards-winner?rns=0%7C36415055%7C36414954)

 

 ![Techcyte logo 1](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271820%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

 ##  Identity 

 

  ![Techcyte logo 2](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%27891%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

  ![Techcyte swatches](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Techcyte color palette](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E%20lazypreload) 

 

 

 

  ![Techcyte icons](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271539%27%20height%3D%272400%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Techcyte Icons](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271539%27%20height%3D%272400%27%20style%3D%27background%3Atransparent%27%2F%3E%20lazypreload) 

 

 

 

 ##  Website 

 

   

 

 

 ![Techcyte background](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

  ![Techcyte mobile 1](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271014%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Techcyte mobile 2](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271019%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

 The clinical pathology AI platform for a complex diagnostics world

 

 

 ##  Collateral 

 

  ![Techcyte biz cards](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

  ![Techcyte booth](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

  [ Back to Work        ](/work) 

 [ Next Project        ](https://dev.breakout.studio/work/case-study-aslan)