---
title: "Case Study: Repurpose"
date: 2023-11-15T16:26:00-06:00
author: Maddy Austin
canonical_url: "https://dev.breakout.studio/work/case-study-repurpose"
section: Case Studies
---
# Case Study: Repurpose

 [Consumer Goods](https://dev.breakout.studio/work?industry=consumer-goods&view=grid#projects) 

Repurpose makes plant-based home goods with both the consumer and the planet in mind. We partnered with them to grow their brand through marketing collateral, and website updates.

 

 

- Brand Strategy
- Web Design
- Writing
- Packaging
- Marketing Collateral
- Event Support
- Reports
 
 

 

  ![Repurpose header](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271112%27%20height%3D%27424%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 **“**Plants Over Plastic” is the mantra of this female-founded, sustainably sourced consumer goods company, and they sought help from the Breakout team to elevate their brand, from trade show support to web design and writing.

We teamed up to provide packaging support for the launch of their Reusable Kid’s Dinnerware and provided a variety of concepts for their Holiday Compostable Hot Cups. From event signage to in-store shelving, the Breakout team provided creative support across several touchpoints.

 

 ![Leaf 1 1](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271685%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

 ##  Identity 

 

  ![Repurpose brand colors](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Repurpose color palette](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E%20lazypreload) 

 

 

 

  ![Iconography](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%27799%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 ##  Website 

 

  ![Mask group](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272398%27%20height%3D%274789%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Website1](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%272848%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

 ##  Collateral 

 

  ![shelf display](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271114%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

  ![Coffee cup mockup](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%272120%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Repurpose straws](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%272120%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

  ![Repurpose booth 01 small 1](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271336%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

  ![Repurpose box open](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%273290%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Kids plates](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%273303%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

  ![Repurpose stationery](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271569%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

  ![Event marketing](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%273307%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Repurpose tote](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%273300%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

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