---
title: "Case Study: P10 Holdings"
date: 2023-09-02T11:15:00-05:00
author: Jenn Levreault
canonical_url: "https://dev.breakout.studio/work/case-study-p10-alts"
section: Case Studies
---
# Case Study: P10 Holdings

 [Financial Services](https://dev.breakout.studio/work?industry=financial-services#projects) 

P10 is a leading private markets solutions provider that comprises seven world-class affiliated PE firms. We brought their commitment to partnership to the forefront, elevating and reimagining their brand identity with a sophisticated visual language and approachable, confident voice.

 

 

- Brand Strategy
- Writing
- Web Design
- Visual Identity
- Marketing Collateral
 
 

 

  ![P10 header](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%27880%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 P10 centers their business model on relationships and proven performance, and we worked alongside their team to build a strong brand foundation to match those values. Their new visual identity communicates trust and expertise with an elevated color palette, architectural and geometric photography, and sleek, uniform iconography — all utilized to inform marketing collateral from an investor deck and one-pagers to email signatures and letterheads.

From there, we designed and developed their new website to showcase their world-class affiliate firms, drawing focus toward actionable, concise information for current and potential investors. This new, streamlined user experience speaks to what they do best: provide unrivaled access to a growing suite of exceptional investment managers across private markets.

[Visit the P10 site](https://p10alts.com/)

 

 ![P10 avatar](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27546%27%20height%3D%27414%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

  ![P10 icons](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%27491%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 ##  Identity 

 

  ![P10 logo 1](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%27880%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

  ![P10 colors](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![P10 color palette](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E%20lazypreload) 

 

 

 

 ##  Website 

 

  ![P10 desktop 1](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

  ![P10 mobile 1](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27900%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![P10 mobile 2](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27900%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

 ##  Collateral 

 

  ![P10 guidelines](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

  ![P10 image treatment](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%272200%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![P10 stationery](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%272200%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

  ![P10 one pager](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%272400%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![P10 business cards](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%272400%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

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