---
title: "Case Study: Oars + Alps"
date: 2023-11-15T16:30:00-06:00
author: Maddy Austin
canonical_url: "https://dev.breakout.studio/work/case-study-oars-and-alps"
section: Case Studies
---
# Case Study: Oars + Alps

 [Consumer Goods](https://dev.breakout.studio/work?industry=consumer-goods&view=grid#projects) 

Oars + Alps is a digital direct-to-consumer brand focused on men’s skincare. We helped them refocus their brand to better communicate with their audience.

 

 

- Brand Strategy
- Web Design
- Writing
- Packaging
 
 

 

  ![Mavens header 1](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%27917%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 Oars + Alps wanted to more effectively highlight their commitment to natural, moisturizing skin care products and better focus their brand reach on a more targeted audience. We partnered with their team to refine their brand, consolidating their existing brand elements into a cohesive visual language and expanding their messaging to tell a story true to their authenticity.

We worked to craft a witty, approachable brand voice that matches a calmer, cooler color palette and striking iconography. Using their new brand identity, we wrote, designed, built, and developed a new, user-centered website and created custom-designed packaging for a holiday campaign.

 

 ![Oars and alps logo 1](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271861%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

 ##  Identity 

 

  ![Brand colors](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271824%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Oars and Alps color palette](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E%20lazypreload) 

 

 

 

  ![OA card](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%272126%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 ##  Package Design 

 

  ![OA bottles](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271569%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

  ![OA box yellow](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%273282%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![OA gift box](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%272120%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

 ##  Website 

 

  ![OA header](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271990%27%20height%3D%27832%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 All of the grit, none of the grime

 

 

  ![Desktop Product Detail](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%275163%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Web details](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%273112%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

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