---
title: "Case Study: Invenergy Grainbelt Express"
date: 2023-09-01T14:32:00-05:00
author: Jenn Levreault
canonical_url: "https://dev.breakout.studio/work/case-study-invenergy-grainbelt-express"
section: Case Studies
---
# Case Study: Invenergy Grainbelt Express

 [Energy](https://dev.breakout.studio/work?industry=energy#projects) 

Grain Belt Express is an 800-mile transmission line project set to power communities across the Midwest with affordable, clean energy. We worked with them to build a website and craft clear, effective messaging to reach landowners and families impacted by the project.

 

 

- Web Design
- Writing
- Marketing Collateral
- Animation
- Brand Strategy
 
 

 

  ![Invenergy gbe header](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%27891%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 [Invenergy’s](https://dev.breakout.studio/work/invenergy-impact-2022) Grain Belt Express transmission line project is an affordable clean energy solution to power the Midwest — and they faced the challenge of getting their message and mission to landowners and families across the 800-mile project.

We collaborated with their team to establish easy-to-understand, straightforward voice, tone, and audience messaging to communicate clearly with those impacted by their work. They also challenged us to design, write, and develop a new website that puts users at the forefront with easy-to-access resources about what to expect during construction and beyond.

We helped them refine their brand identity, including an expanded color palette, intentional photography, and a warm visual language for consistency at every touchpoint. We also created a custom instructional animation to support their message.

[Visit Grainbelt Express](https://grainbeltexpress.com/)

 

 ![Invenergy gbe logo 1](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271820%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

  ![Invenergy gbe logo 2](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%27891%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

  ![Invenergy gbe colors](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Invenergy GBE color palette](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E%20lazypreload) 

 

 

 

  ![Invenergy gbe desktop](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271460%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Invenergy gbe background](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271820%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 An energy solution for America’s Heartland

 

 

  ![Invenergy gbe mobile 1000px](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27542%27%20height%3D%271000%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Invenergy gbe desktop 2](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27897%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 ![Invenergy gbe background 3](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%272062%27%20style%3D%27background%3Atransparent%27%2F%3E) 

  ![Invenergy gbe circle img](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%272400%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Invenergy gbe map](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%272400%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

  ![Invenergy gbe one pager](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271970%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

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